“Impossible” was also kind of an ironic way of thumbing our nose at the doubters.

These are words from Pat Brown, founder of Impossible Foods and former preeminent biochemist at Stanford University. He brings hope in down-home terms: “solutions are not far-fetched utopian bullshit” that echo the charges doubters may cast your/our way. His mission was to transform the way we eat--such a mundane and necessary thing--in order to preserve the planet all life depends on. He also reminds people of the need to preserve the livelihoods of the farmers and ranchers who depend on animal agriculture to support their families [because] they are not the villains. No one needs more villains!

The organization re:Wild calls the transition from animal agriculture, which occupies 45% of earth’s ice-free land, to plant-based foods an endeavor of planetary proportions. The organization produces a positive, hope- and science-laden newsletter that always causes more clicking as I chase stories of possibility across the world. By recognizing the ecological way everything weaves together, Re:wild protects and restores the wild, the most effective solution to the interconnected climate, biodiversity and human wellbeing crises.

Over the years, doubters have so many times been proven wrong, and doing the proving is SO MUCH FUN, that hopefully you, too, can grab whatever impossibility someone is throwing in your face and throw it back as an exciting curve ball into the mutually thriving future we’re dreaming of.

Please watch Wild Hope: Mission Impossible here, and let amazement inspire more impossible creativity.